- In Reception - Obvious I know, but invest in some brochure presentation racks. Make sure your receptionist is given full responsibility to keep them well stocked.
- Every Communal Office and the Boardroom - Again, invest in a display unit for every room in your practice. When clients are sitting opposite you if the brochure is on display they are more likely to pick it up and discover the range of services you offer.
- New Instructions - Send one to all new clients to ensure they know what other services you can help them with.
- Database - Having a new brochure designed is an excellent opportunity to remind all of the clients you have acted for in the last year or two that you still exist. Failing to do this might mean that your clients go elsewhere for their legal needs in the future.
- Direct Marketing Campaign - If you are looking for new clients you can build a direct mail campaign around your brochures. Direct Mail is always far more successful when followed up with a telephone campaign. Outsource this if you do not have the ability to do it in house.
- Influencers 1 - If you have relationships with other professional referrers, from IFA's to Accountants, ask if they will promote your brochures in their reception areas.
- Influencers 2 - Remind all of your referrers how else you can help them by sending them your brochure.
- File Closing - Send a copy to all clients on closing files to ensure they have your range of services for future reference.
- Client Referrals - Send your client two brochures asking them to pass on the other one to anyone else they know who might benefit from your services. Satisfied clients should be one of your best referral sources.
- Networking events - Instead of the usual business card, staple your card to your latest brochure.
